Heritage

BUILT IN REAL SPACES

Our reference is not the client list.
Our reference is the level of responsibility we were trusted with.

More than two decades of art, hospitality and brand experience.

ARTANI’s heritage was built not in a studio alone, but through real spaces, real brands and long-term operation.

SAMSUNG DIGITAL GARDEN

ARTANI developed Samsung Digital Garden as a multi-display spatial experience integrating seasonal content across multiple digital screens. The project explored how art, digital technology and space could work together as one coordinated Four Seasons experience.

Samsung Digital Garden by ARTANI — a four-seasons multi-display spatial experience integrating seasonal content across multiple Samsung digital displays.
Samsung Digital Garden · Four Seasons Experience · Multi-Display · Seasonal Content · Spatial Orchestration by ARTANI.

ART MEETS DIGITAL SPACE

An early exploration of art, digital technology and spatial experience.

ARTANI developed the Samsung Digital Garden as an early spatial digital experience, bringing visual content and digital displays together within a real-world environment.

The project became an important foundation for ARTANI’s continuing exploration of how art, technology and space can become one integrated experience.

SAMSUNG ELECTRONICS · DIGITAL GARDEN · ART × TECHNOLOGY × SPACE


W HOTELS — LIVING THE BRAND

A DECADE OF REAL HOSPITALITY EXPERIENCE

ARTANI developed and operated Spatial Artwork across eight spaces at W Seoul over a decade and through four seasons. The long-term collaboration became a real-world living laboratory where art was continuously experienced, observed and refined within a luxury hospitality environment.

ARTANI commercial branding track-W Hotels 2005-2015
ARTANI’s Spatial ARTWORK applied 8 spaces, Entrance Lobby Hallway Bar Restaurant Elevator WC Swimming Pool Away SPA.

ARTANI developed and operated Spatial Artwork across eight spaces at W Seoul over a decade and through four seasons.

The experience became a living laboratory where art was continuously observed, refined and adapted to the character of each space.

10 YEARS · 8 HOTEL SPACES · 4 SEASONS


FROM HOSPITALITY TO GLOBAL BRANDS

ARTANI’s experience expanded across luxury hospitality, global corporations, retail and public brands.

ING LIFE

ARTANI transformed ING LIFE’s brand identity into visual art and a multi-space brand experience across media, headquarters and customer-facing environments. Project materials document brand awareness in Korea increasing from 33% to 56%, demonstrating the measurable impact of the campaign.

ING LIFE × ARTANI Global Visual Branding project showing visual art, brand media, headquarters and customer center applications, multi-space brand experience and brand awareness growth from 33% to 56% in Korea.
ING LIFE × ARTANI · Global Visual Branding · Visual Art · Multi-Space Brand Experience · Brand Awareness 33% → 56% · ING Business Award 2004.

LOTTE AVENUEL — WONDERLAND

ARTANI extended the Wonderland Visual Art IP across Lotte Avenuel’s building facade, entrance, interior displays and customer journey. One visual identity became a consistent luxury retail brand experience across multiple physical touchpoints.

Lotte Avenuel Wonderland brand space by ARTANI, extending a Visual Art IP across the building facade, entrance, interior display and customer journey.
Lotte Avenuel · Wonderland · Visual Art IP · Building Facade · Entrance · Interior Display · Multi-Zone Brand Experience by ARTANI.

AMOREPACIFIC

ARTANI translated AmorePacific’s “Harmony of Contrast” brand philosophy into visual art and spatial brand experiences. The partnership expanded across Seoul, New York, Shanghai and Hong Kong, connecting brand identity, art and customer experience across global locations.

AmorePacific × ARTANI Harmony of Contrast global brand experience, showing visual art, spatial experiences and international projects across Seoul, New York, Shanghai and Hong Kong from 2002 to 2008.
AmorePacific × ARTANI · Harmony of Contrast · 2002–2008 · Visual Art · Spatial Experience · Global Brand Experience across Seoul, New York, Shanghai and Hong Kong.

KOREA TOURISM ORGANIZATION

ARTANI translated the Korea Sparkling tourism brand into visual art and brand film designed to express Korea’s dynamic energy and the relationship between tradition and modernity. Korea Tourism Organization project documentation described plans to extend the experience through international tourism marketing, exhibitions, media and overseas Korea Plaza locations.

Korea Tourism Organization × ARTANI Korea Sparkling brand experience, combining visual art and brand film for Korea’s global tourism branding and international promotion.
Korea Tourism Organization × ARTANI · Korea Sparkling · 2007 · Visual Art · Brand Film · Global Tourism Brand Experience.

THE RITZ-CARLTON SEOUL

ARTANI created Visual Art for The Ritz-Carlton Seoul and extended the work throughout the hotel environment as part of the Rose Festival. The hotel’s partnership document explicitly described the collaboration as supporting the goal of “reinforcing our brand image.”

The Ritz-Carlton Seoul × ARTANI luxury hotel brand experience, featuring ARTANI Visual Art for the Ritz-Carlton Rose Festival and full-space hotel application.
The Ritz-Carlton Seoul × ARTANI · Rose Festival · Visual Art · Full-Space Application · Luxury Hotel Brand Experience.

HYUNDAI E&C Group

ARTANI transformed Hyundai E&C Group’s corporate vision into an artistic Corporate Brand Film through a structured process of brand concept development, artist selection, visual development and executive review. The resulting visual experience was designed for corporate communication, events and promotional applications.

Hyundai Engineering & Construction Group × ARTANI corporate brand film, transforming Hyundai E&C’s corporate vision into a 20-second artistic Moving Art brand experience.
Hyundai E&C Group × ARTANI · Corporate Brand Film · Moving Art · Brand Concept · Artistic Visual Experience.

KOREA BROADCASTING SYSTEM

ARTANI transformed the abstract value of “Hope” into original Visual Art, brand graphics and an on-air identity for KBS. The project demonstrates ARTANI’s approach of turning an intangible brand idea into a visual language capable of connecting with a broad public audience.

KBS × ARTANI public broadcasting brand campaign transforming the concept of Hope into abstract Visual Art, brand graphics and on-air identity for Korean Broadcasting System.
KBS × ARTANI · Hope · Visual Art · Brand Graphics · On-Air Identity · Public Broadcasting Brand Experience.

W Hotels · AmorePacific · Samsung Electronics · The Ritz-Carlton · Korea Tourism Organization · ING · Lotte Avenuel · Hyundai E&C, KBS

What began as visual art evolved into a long-term practice of transforming brands and spaces into experiences.

PARIS IN LIGHT

Paris in Light is an original 115-piece sensory project by Ho CHANG, combining text, image, audio and Spatial Artwork. Created from experiences of Paris, the project explores how light, place, memory, sound and emotion can become a layered sensory experience.

Paris in Light, a 115-piece sensory project by Ho CHANG combining text, image, audio and Spatial Artwork to explore Paris through light, space, memory, sound and emotion.
Paris in Light · 115 works · Text · Image · Audio · Spatial Artwork · An original sensory project by Ho CHANG in Paris.

FROM HERITAGE TO ARTANI SPACE

PROVEN EXPERIENCE. NEW POSSIBILITIES.

ARTANI SPACE carries this heritage forward into a new generation of premium spaces.

Our past is not simply a portfolio.

It is the foundation of what we do today.

ARTANI SPACE Spatial Culture-Tech for Premium Spaces featuring Spatial Artwork powered by HO ARC
ARTANI SPACE transforms premium spaces through Spatial Artwork, Brand Artwork and intelligent operation powered by HO ARC®.

ART LIVES IN SPACE.

BRANDS COME TO LIFE.

ARTANI® SPACE